Enter for your chance to win 2 tickets to:
Spring Seminar - A Brand New Loyalty Paradigm
featuring Jamie Gallo, President and Nelson Freitas, Chief Strategy Officer at Wunderman New York
June 18th at Avila College - Goeppert Theatre 9am-12pm (Breakfast 8am-8:45am)
In a recent study, 82% of CEOs agreed that they needed to stimulate more loyalty for their brand and products.
In a traditional loyalty world, it was treated as a below-the-line messaging exercise to build CRM efforts. The typical loyalty currency was "points for buying a product." Although this still holds, the possibilities to ignite loyalty are expanding, driven by new consumer expectations. In fact, what was once a typical CRM effort has transformed into the new, innovative way to build a 21st century brand. The conventional "earn and burn" model will no longer suffice, as people have come to expect new levels of personal utility and collaboration beyond just "points for buying." Not only does this require an inspired lens on how we serve up loyalty, but a commitment to data to understand the unique loyalty drivers among each of us.
Join AMAKC as we welcome Jamie Gallo, President, and Nelson Freitas, Chief Strategy Officer from Wunderman New York. They will present on content marketing and brand building, showcasing best practices and case studies from their client list, including well-known brands Ford, Microsoft, Nokia, United, Dell, T-Mobile, Adidas, Starbucks, Citibank, Telefonica, Best Buy, United Health Group, Johnson & Johnson, Tata, Coca-Cola, BRP, Yum, Wells Fargo, Pfizer, Unilever, Novartis, Blue Cross Blue Shield, GSK, Shell, USTA and Charter Communications.
No purchase necessary. See rules for details.
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